January 19th, 2010
The IAPAM has surveyed its membership, its medical advisory board and numerous experts in aesthetic medicine, to develop a comprehensive overview of the top 5 aesthetic medicine trends physicians can expect to see in 2010. From botox training to embracing new technologies, the IAPAM http://www.iapam.com outlines the keys to medspa success in 2010.
Aesthetic procedures from Botox to ultrasound lipolysis will continue to out perform surgical options in 2010. Dr. Payman Simoni, agrees. “With no light at the end of the tunnel for our troubled economy, the year 2010 will feature a very clear shift toward noninvasive procedures." Therefore, by focusing on growth treatment areas, employing proven business marketing techniques and engaging in continuing education, medspa doctors can look forward to continued growth in 2010.
1. Decline of DIY: Doctors will re-position themselves with professional training
In a recent IAPAM survey, women rated medical credentials as very important when choosing an aesthetic treatment provider. Couple this with the recent rash of DIY disasters reported in the media, and the forecast is for more and more patients to seek out trained physicians to provide minimally-invasive procedures like: botox, dermal fillers, laser hair removal, chemical peels, medical microdermabrasion, etc.
Therefore, completing Botox training, of the calibre offered by professional association like the IAPAM, is essential. Properly trained doctors can position themselves to offer procedures to both their existing patient base, as well as capturing that growing portion of the anti-aging market who fear the risks associated with DIY medicine.
2. Cosmetic Injectables: Still the procedures of choice over the scalpel
Dr. Theodore Corwin, comments that "while cosmetic surgery procedures slowed significantly in 2009 and we are not seeing much change for 2010, the minimally invasive procedures like Botox and fillers, will continue at a steady pace." Dr. Corwin continues, "in spite of the terrible economy patients seem to be able to find that few extra dollars for their Botox fix."
Furthermore, there is more competition on the horizon. In 2009, Dysport was approved for cosmetic use in the US, offering a choice to consumers interested in a botulinum toxin product. In 2010, two more competitive products could be approved: Purtox and Xeomin.
Finally, fillers, like the 2009 approved Sculptra, will allow doctors to perform virtually non-surgical facelifts.
3. Medical Weight Loss Management: Key growth area for physicians
People tired of yo-yo diets and special meals are NOW looking to physicians to assist in permanent weight loss.
To address this market growth, organizations like the IAPAM are proactively offering training to doctors in medical weight management programs in 2010. Medically supervised programs, like the IAPAM's, include overviews of hCG program protocols & best practices; VLCD/LCD diet programs; meal replacement diet programs; ketogenic based diet programs; utilizing B6/B12 injections in weight loss; and using prescription appetite suppressants & lipase inhibitors in weight loss (Xenical(TM), Meridia(TM), etc.).
4. Body Shaping: New technologies offer tremendous non-invasive advancements
Dr. Mitchell Chasin, leader in the aesthetic medicine field and respected Medical Director of the Reflections Center for Skin and Body, believes that the new year will see a new frontier in body shaping. From innovative new uses for ultrasound in lipolysis, to the use of cryolipolysis, patients now have a number of non-surgical options for body sculpting, including Zeltiq, Zenora, Liposonix, and Ultrashape.
Jeff Russell, Executive Director of the IAPAM echos Dr. Chasin's forecast, particularly regarding fat reduction. Jeff envisons that Syneron Velashape, as well as the potential new competitors: Ultrashape and Liposonix, will provide "new options for those who have localized fat deposits and are looking for minor re-shaping of their body."
However, Jeff adds, that for more "effective contouring, the laser-assisted lipolysis machines like the Cynosure SmartLipo, and Palomar SlimLipo and the ultrasound based Vaser, offer the best results."
5. Cosmetic Dentistry: Advancements will capture more of the aesthetic medicine market
Dr. Thomas Connelly, renowned NYC cosmetic dentist sees a tremendous opportunity for dentists to capture some of the market in aesthetic medicine. "We are seeing rapid advancements in tooth whitening. We are seeing new methods such as paints, sprays and new developments in applicators to speed up the process of getting the oxidizer into the enamel quicker. Finally, "with the newer compositions of porcelain (eMax by Ivoclar) for porcelain veneers, crowns and bridges, it [allows dentists] to make bridges out of all porcelain (no metal underneath) that look more real than ever before."
More than half of all adults would choose cosmetic work if money wasn’t a concern. To successfully capture this market, physicians are advised to focus on: cosmetic injectables, body contouring treatments, non-invasive fat reduction technologies, and medically supervised weight loss programs, and they must ensure they are properly trained in all procedures that they offer.
For a complete copy of the IAPAM's Trends for 2010 article, go to http://www.aestheticmedicinenews.com/iapam-announc...
For more information on the IAPAM's 2010 calender of Aesthetic Medicine Symposiums, Injectables Training, Medical Practice Start-Up Workshops or Medical Weight Management Seminars, please visit http://www.iapam.com or contact Jeff Russell, Executive-Director, IAPAM, at 1-800-219-5108 ext. 705, firstname.lastname@example.org.
About the International Association for Physicians in Aesthetic Medicine (IAPAM)
The International Association for Physicians in Aesthetic Medicine is a voluntary association of physicians and supporters, which sets standards for the aesthetic medical profession. The goal of the association is to offer education, ethical standards, credentialing, and member benefits. IAPAM membership is open to all licensed medical doctors (MDs), dentists (DDSs/DMDs) doctors of osteopathic medicine (DOs), physicians assistants (PA’s) and nurse practitioners (NP’s). The IAPAM was founded to unite licensed physicians who practice aesthetic medicine and their supporters.
Physicians are required to abide by the principles of good medical practice, and be currently licensed with their appropriate medical certifying body. Information about the association can be accessed through IAPAM’s website or by contacting:
Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)
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