Caring.com Hires Vice President and General Manager to Manage e-Commerce and Directory Business

Health news Health & Medical News Caring.com Hires Vice President and General Manager to Manage e-Commerce and Directory Business

Story Photo: Caring.com Hires Vice President and General Manager to Manage e-Commerce and Directory Business
Caring.com Hires Vice President and General Manager to Manage e-Commerce and Directory Business

Caring.com is pleased to announce the arrival of Evan Liang as vice president and general manager. Liang will oversee the e-commerce and directories business units at Caring.com, including Gilbert Guide, the most comprehensive online directory of eldercare services, which covers senior housing, geriatric care managers, home care, and more.

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"Caring for an aging family member is a life stage when consumers need a lot of information on important subjects about their loved one's future, such as senior housing, and products and services that can keep their loved one feeling safe, independent, and nurtured," said Andy Cohen, CEO and cofounder of Caring.com. "Evan has a wealth of experience working with established Internet brands developing meaningful commerce and user engagement experiences, and we're planning to harness this experience to take Caring.com's commerce and directory features to the next level."

Liang brings nearly a decade of deep technology experience to Caring.com, with an emphasis on consumer Internet use that includes commerce and consumer engagement. Most recently he was a senior associate at Shasta Ventures, responsible for evaluating investment opportunities and supporting portfolio companies, helping lead the firm's decision to invest in Caring.com. Prior to joining Shasta Ventures, Liang worked in product management at eBay, where he developed new features to improve the buyer experience on the core marketplace platform.

Liang has also worked in business development at Microsoft, where he helped launch the Xbox 360 and served as a strategy consultant to Smart Modular, advising the CEO and board during the company's spinout from Solectron in 2004. He has an MBA from Kellogg School of Management and a B.S. in industrial engineering from Stanford University.

"Evan was a very valuable member of the Shasta team, but his goal was to find an operating role in Web-based commerce, so we are pleased he joined one of our portfolio companies. Caring.com is a perfect fit given Evan's interests and experiences, and he will be a great addition to the team," said Tod Francis, managing director at Shasta and Caring.com board member.

Caring.com is quickly becoming the most trusted source of eldercare information and community on the Web, with more than one million unique monthly visitors, more than 1,400 original articles, and thousands of expert answers from geriatricians, attorneys, financial advisors, geriatric care managers, and other professionals specializing in eldercare.

About Caring.com

Caring.com is a community and content website that provides people who are caring for aging parents with time-saving information to help them make better decisions. Founded in 2007 by a team of people who have taken care of their own aging parents, Caring.com is a free resource to users and is supported by advertisers. Caring.com is backed by leading venture investors, including DCM, Shasta Ventures, and Split Rock Partners. Caring.com is headquartered in San Mateo, California, and can be reached at http://www.caring.com.

SOURCE Caring.com

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